97% of teachers said that better concentration was a key benefit of eating breakfast.
84% said students who eat breakfast are better behaved
I am lucky, the school that my children go to have a breakfast club for the children to go to every morning. It opens at 8:15am and it serves a variety of breakfast choices from fruit juice to cereal to fruit toast.
And the best thing about the breakfast club that it is really cheap. 5p for a piece of toast, 25p for a bowl of cereal. It is always busy every morning, full with either children who have walked to school themselves to grab a bite to eat or children that have come with their parents.
Parents are welcome to stay and on cold, rainy mornings it is a hive of chatter, a homely atmosphere with the smell of hot buttered toast in the air.
I often take my two eldest girls when they want to go, it is run by the teachers, they sign in and they stay in the hall until the bell goes. I guess it also a form of childcare for parents who need to go to work early and it must be a godsend for them knowing they can drop their children off early and know they will have decent breakfast and have fun with their friends.
The school has seen the punctuality and absence improve by the children after the promotion of the breakfast club.
I think it is something every school needs and this is where kelloggs come in.
Kelloggs have a fantastic campaign starting called 'Help give a child a breakfast'.
Basically for every packet of kelloggs cornflakes that are bought they donate 3p to the Kelloggs breakfast club trust. Their target is to raise a minimum of £300,000 which equates to one million breakfasts for children by the end of 2012.
Their idea is to help support and fund start ups for breakfast clubs in schools around the country to help children get a better start to their day and also to provide breakfasts to those children who go without breakfast every day.
44% of primary school children skip breakfast because they have no time in the morning.
By having breakfast clubs in schools it would help children get something to eat at school and to give them a healthier start to the day.
Keep an eye out for the campaign and maybe tell your child's primary school about the campaign even if they already have a breakfast club. The school can apply for a Give a child a breakfast grant of £400..... all the information is here at http://www.giveachildabreakfast.co.uk/
We send our children to school for the best start in life, lets help those around us who might not have a lot get chance to have a lot more.

